Client Work
Brands that stopped
losing their customers.
Every food brand on this page had the same problem — thousands of people discovering their products and disappearing anonymously after every sale. Here's what happened when they decided to own those relationships instead.
Holy Salads
National retail food brand · Creator of Holy Hummus
A national brand that finally
knows who its customers are.
Holy Salads built one of the most beloved salad and hummus brands in the country. Holy Hummus earned a devoted following and shelf space with major retailers nationwide. But with thousands of people discovering the brand every month, there was no direct line to any of them. Every sale was anonymous. Every new door opened meant more customers the brand would never hear from again.
- A branded direct channel — the brand's first owned connection to the customers buying its products
- A live retail presence system so customers can always find the brand, and the brand can always find its customers
- Real-time brand-to-customer communication giving Holy Salads a voice beyond the shelf
- Brand identity and retail asset development aligned with national expansion
- A full digital infrastructure built for where the brand is going, not just where it is today
Thousands of monthly visitors. Hundreds of direct customer contacts captured — and growing every week. For the first time, Holy Salads has a line to the customers buying its products in stores. As the brand expands into major retail chains across Southern California in 2026, Food Launch™ is activating its proprietary point-of-discovery capture system — turning every unit sold in every new location into a direct, owned customer relationship.
With a national retail presence and West Coast expansion underway, Holy Salads is positioned to build one of the most significant owned customer lists in the independent food brand space. The infrastructure is built. The expansion is happening. The capture system goes live with it.
The Brutal Baker
Artisan food brand · Sugar-Free, Gluten-Free Friendly, Low Carb cakes, brownies and cookies
Turning foot traffic into
a brand with a following.
The Brutal Baker had built something rare — genuine loyalty for its Sugar-Free, Gluten-Free Friendly, Low Carb cakes, brownies, and cookies. Customers would seek it out, taste the products, and become instant fans. But every time they walked away, they were gone. No email list. No online presence. No way to tell them about new products or bring them back. The brand existed entirely in the moment of discovery — and nowhere else.
- A direct customer capture system that stops anonymous buyers from disappearing after every sale
- The Brutal Baker's first owned sales channel — independent of any market or platform
- Brand authority positioning in the healthy, sugar-free, and keto-friendly space
- A conversion system that turns first-time buyers into loyal repeat customers and vocal fans
- A proprietary point-of-discovery capture system now activating at the moment of sale
200+ direct customer contacts — and counting. An online store now generating sales to customers who had no way to buy directly before. A growing list of fans who came for the product and stayed for the brand. The Brutal Baker now has what most food brands never build — an audience they own outright, that grows with every sale.
With Food Launch's point-of-discovery capture system activating on packaging, every customer who finds The Brutal Baker becomes a direct relationship from that moment forward. What took months to build by hand will now grow automatically — every sale a contact, every contact a customer.
Your brand has customers
you've never met.
Every sale you've made in retail is a customer you couldn't reach again. The free 2-minute audit calculates exactly how many — and what it would take to change that.
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