Answer 6 quick questions and we'll calculate exactly how many customers have walked past your shelf and disappeared — and what it's costing your brand.
2 minutes
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Used by food brands in retail
Question 1 of 6
How many retail locations is your brand currently in?
Include all active doors — grocery, specialty, farmers markets, and co-ops.
Question 2 of 6
How many units do you sell per month across all locations?
Your best estimate is fine — this drives your leakage calculation.
Question 3 of 6
How long have you been selling in retail?
This tells us how long the bleed has been accumulating.
Question 4 of 6
Do you currently capture customer contact information from your retail sales?
Be honest — this is the most important question in the audit.
Question 5 of 6
If a retailer dropped your product tomorrow, how many customers could you contact directly?
This measures your brand's real resilience.
Question 6 of 6
Which best describes your current direct-to-consumer presence?
Your DTC channel is where captured customers become repeat buyers.
Your results are ready
Your Retail Leakage Score is —
Enter your details below to unlock your full results — including how many customers you've lost to date and your personalized action plan.
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Retail Leakage Score
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DTC Readiness Score
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Customers Lost to Date
Unlock your full results
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Your Brand Profile
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Retail Leakage Score
Higher = more customers lost monthly
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DTC Readiness Score
Higher = better equipped to capture & retain
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Customers Lost / Month
Anonymous buyers who disappear every month
Total estimated customers lost since you entered retail
0
Real people who tried your product, liked it enough to pick it up — and you'll never hear from them again.
Your Retail Customer Audit is ready.
Book a free 15-minute call and we'll walk through your results together — and tell you exactly what it would take to close the gap.
Based on your numbers, ShelfClaim works best at 1,000+ units a month.
That's not a barrier — it's a milestone. The brands that hit it fastest are the ones who start building the right foundation now. Join the Food Launch™ Insider List and we'll send you the exact strategies, tools, and frameworks to grow your retail velocity faster, so when ShelfClaim is the right fit, it delivers from day one.
Free. No spam. Built for food brands exactly where you are.